We bet on you. You keep control.
No invoices. No retainers. No hidden fees. Codullam takes a small equity stake in exchange for building your MVP — aligning our success completely with yours.
When we only win if you win, everything changes
Traditional agencies charge by the hour or milestone. They get paid whether your product succeeds or fails. That misalignment leads to bloated timelines, mediocre work, and a vendor relationship that ends at go-live.
By taking equity instead, Codullam becomes a genuine stakeholder in your business. We care about your user acquisition, your retention, your fundraising — because all of it directly affects the value of what we hold.
- Paid upfront
- No skin in the game
- Disappears at launch
- Bloated timelines
- Zero upfront cost
- Equity aligned
- Partners for growth
- Focused on speed
Four steps to a fair, transparent deal
We scope your project
Together we define the full scope — features, complexity, timeline, and what a successful MVP looks like. This scoping shapes the equity conversation.
Equity is agreed upfront
Before a single line of code is written, we agree on the equity percentage. Typically 8–12%, documented in a clear, plain-English agreement. No surprises.
We build your product
Our team gets to work. As equity holders we treat your product like our own — because in a very real sense, it is.
We grow together
Post-launch, we remain invested partners. We're motivated to help you raise, scale, and succeed because your growth directly increases the value of our stake.
Codullam vs. your other options
| Factor | Codullam | Agency | Freelancer |
|---|---|---|---|
| Upfront cost | $0 | $1,200–$10,000+ | $300–$3,000+ |
| Alignment | Full — we share your upside | None — paid regardless of outcome | Minimal — paid by milestone |
| Ongoing support | Yes — equity motivates it | Extra cost | Rarely |
| Senior talent | Vetted seniors only | Mixed | Hit or miss |
| Founder coaching | Included | No | No |
| Speed to market | 6–12 weeks | 3–6 months | Unpredictable |
Ready to make the bet?
Submit your idea and let's talk about building something worth owning together.